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As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio to drive brand metrics.

Preeti Nihalani of ENIL, Mirchi shares insights on how radio has managed to be relevant for over 100 years in India. She elaborates that the industry thrived by embracing digital integration, AI for personalized content, and hyperlocal engagement. In 2024, it remains a resilient medium poised for further evolution amidst technological disruptions.

While the kinks are still being ironed out, artificial intelligence can fabricate on-air voices, write commercial scripts, automate labor-intensive tasks, and perform a laundry list of other everyday chores at radio stations across the globe. In short, AI has the potential to fundamentally change the way radio is created, distributed, and monetized.

Poland’s first radio show hosted by artificial intelligence has been launched – though the station’s manager has reassured his staff that the new AI presenter will not replace any human employees.

One-in-five U.S. adults say they often get local news from radio stations, according to a 2018 Center survey. That was below the share of U.S. adults who say they often get local news from TV stations (38%) but comparable to the share who often get local news from daily newspapers (17%). It is higher than the shares that get local news from online forums (12%) or other types of outlets.

The total operating revenue of radio broadcasters across Canada fell 2.0% from 2020 to $1.5 billion in 2021. Operating revenue was down 17.2% from prior to the pandemic, in 2019, and almost one-quarter (-23.8%) lower from the record high $2.0 billion reported in 2011.

What will be trending in the new year in radio?  Who will emerge as the big players in the next 12 months?  Will the FCC once again be a player?  Will there be sales, mergers, and other business news?

How exactly can you use content to grow your brand? That’s exactly what we will help you out with within this article. We’ve put together a comprehensive guide to help you create the perfect content strategy for your brand and hit the ground running. 

It’s been two years and the pandemic is still causing unprecedented havoc across the globe. Despite this ongoing challenge, the prediction is that audio will be even stronger in 2022.  To capitalize on these trends, we would like to kick start the year by giving you a head start on trends to look out for to have a successful run with your radio station in 2022.