One-in-five U.S. adults say they often get local news from radio stations, according to a 2018 Center survey. That was below the share of U.S. adults who say they often get local news from TV stations (38%) but comparable to the share who often get local news from daily newspapers (17%). It is higher than the shares that get local news from online forums (12%) or other types of outlets.
The total operating revenue of radio broadcasters across Canada fell 2.0% from 2020 to $1.5 billion in 2021. Operating revenue was down 17.2% from prior to the pandemic, in 2019, and almost one-quarter (-23.8%) lower from the record high $2.0 billion reported in 2011.
How exactly can you use content to grow your brand? That’s exactly what we will help you out with within this article. We’ve put together a comprehensive guide to help you create the perfect content strategy for your brand and hit the ground running.
It’s been two years and the pandemic is still causing unprecedented havoc across the globe. Despite this ongoing challenge, the prediction is that audio will be even stronger in 2022. To capitalize on these trends, we would like to kick start the year by giving you a head start on trends to look out for to have a successful run with your radio station in 2022.
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